What is Alternative Text?

Alternative text is a concise description of an image embedded within a webpage’s code. The description is read aloud to visually-impaired viewers using a screen reader. Its primary purpose is to provide context and meaning to users who cannot see the image. Alt text also provides a fallback in case the image fails to load and plays a role in search engine results. (Alternative Text from WebAIM)

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The digital accessibility requirements in Title II of the Americans with Disabilities Act (2024) are broad and impact digital files shared across campus. Given breadth of these requirements, accessibility will become part of our daily work. As we advance in our accessibility compliance efforts, it will be essential for those of us creating shared documents, recording videos, and managing websites to understand the guidelines for producing accessible content.

What is color contrast?

According to WebAIM, “contrast is a measure of the difference in perceived ‘luminance’ or brightness between two colors.” Contrast is expressed as a ratio with a range of 1:1 (both colors are the same; for example, white text on a white background) to 21:1 (for example, black text on a white background).