Portrayed as the primary villain in film, literature, and other cultural outlets, business is routinely portrayed as the root of social ills rather than a foundation of social progress and human well-being. Business and society stand, or fall, together. A better understanding of business, and its role in society, is crucial for addressing the challenges of the twenty first century.
To provide the best tools and training,
for students and professionals,
to understand and communicate,
the moral and economic value of business in society.
A world where business is, and deserves to be, celebrated.