The Department of Strategic Communication

The Department of Strategic Communication engages internal and external stakeholders with relevant and timely information that supports the university’s mission, vision, values and strategic priorities.

Our Guiding Principles

• We produce and share accurate information in a timely manner. 
• We use effective communication to help the university support change and build culture. 
• We approach our work with utmost integrity, representing ourselves and the university well through both our work and our conduct. 
• We value the role of collaboration to meet goals.  
• We are proactive, taking a thoughtful and strategic approach with our work when at all possible. 
• We are prepared to respond quickly to emerging issues. 
• We are responsible stewards of our resources.  
• We believe consistency in messaging enhances the quality of our product. 
• We embrace modern practices, approaches and platforms to do our work and strive to be an industry leader for higher ed communication.  
• We seek to provide excellent customer service.   
• We prioritize our internal audiences when deploying messaging strategies.  
• We ensure our work is accessible to all.