Overall Traffic — Views & Users
FY24 to FY26. Hover or focus a bar to see exact values and year-over-year change.
FY24
FY25
FY26
Views
Users
FY26 values: 4,930,469 views and 2,374,770 active users.
Website Conversions
FY25 vs FY26 key events. Soft Apply → Hard Apply, with Program Apply shown separately.
Bars compare FY25 and FY26 totals; percentage labels show FY26 change from FY25.
FY26 Hard Apply events equal — of FY26 Soft Apply events.
Top Pages — FY25 vs FY26 (Pageviews)
FY25 (green) compared with FY26 (gold). Labels show the FY26 value and year-over-year change.
FY25
FY26
Top Program Pages — FY26 Views
Program pages ranked by FY26 views.
FY25
FY26
College Page Stats
FY26 views and year-over-year change vs FY25. Gold rings show FY26 volume relative to the top college.
FY26 Views
Tip: hover or focus a ring to hear exact values.
Top Events
Views (gold) vs Users (green). Hover bars for exact values.
Views
Users
Top News
Views (gold) vs Users (green). Hover bars for exact values.
Views
Users
Google AdWords Stats
FY26 campaign report with FY25 totals retained for comparison
| Campaign | Period | Impressions | Clicks | CTR | Cost | Conversions | Conv. rate | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
| WDS IL 20240229 | FY25 | 38,305 | 4,117 | 10.75% | $641 | 1,083 | 6.25% | $0.59 |
| FY26 | 79,067 | 4,936 | 6.24% | $1,274.77 | 521.26 | 9.91% | $2.44 | |
| WDS US 20240229 | FY25 | 458,111 | 42,754 | 9.33% | $7,344 | 11,213 | 24.37% | $0.65 |
| FY26 | 510,768 | 39,952 | 7.82% | $11,682.51 | 4,732.89 | 11.44% | $2.47 | |
| Totals | FY25 | 496,416 | 46,871 | 9.44% | $7,985 | 12,297 | 24.51% | $0.65 |
| FY26 | 589,835 (+18.8%) | 44,888 (−4.2%) | 7.61% | $12,957.28 (+62.3%) | 5,254.15 | 11.26% | $2.47 |
FY26 Google Ads conversion totals use the campaign report’s conversion metric and are therefore shown separately from the GA4 website key-event funnel above.
Search Overview
FY26 totals with change compared with FY25.
Search Performance — Top Queries
Bars show relative size within their own metric (blue = Impressions, gold = Clicks).
Impressions
Clicks
