Department(s):
Management, Marketing, and Operations
Title(s):
Assistant Prof.
Dr. Yuan Wen is an Assistant Professor of Marketing in the Department of Management, Marketing, and Operations at UIS. He obtained a Ph.D. degree from Washington State University.
He teaches courses in Principles of Marketing, Marketing Analytics, Consumer Behavior, Sales Management, and International Marketing. His research interests are in finance-marketing interface, international marketing, and corporate social responsibility. He has published his research in the Journal of Family Business Management and the Journal of Consumer Affairs.