UIS Marketing develops comprehensive, multi-channel marketing campaigns for all areas of the university using a goal-focused approach. 

Marketing works closely with the offices of Campus Services, Web Services and Public Relations to ensure all university messaging is on-brand and appropriately reflects the high-quality educational experience at UIS and it's connection to the University of Illinois System. Thus, this page is the campus' resource for brand fonts, logos, wordmarks and standards.

The University Brand

The UIS Brand is not our logo or slogan. It is a true, important and distinctive statement about who we are – the promise we make and keep to our constituents. It is a reputation, built upon attributes you can demonstrate.

The UIS Brand Attributes

  • A Teaching-Focused, Academic Experience
  • An Abundance of Opportunities to Collaborate
  • A Right-Sized, Supportive Community
  • A Tradition of Educating Public Servants and Leaders

The “brand experience” happens every time our University interacts with a current or prospective student, professor, researcher, partner, or a member of the community. These contacts take many forms: personal contact, publications, advertising, signage, newsletters, websites, email, multimedia presentations, and other print and electronic media. Each contact is an opportunity to connect our audience to UIS and create value for the university.

You are the keeper of our brand. The outstanding work you deliver daily makes our brand flourish.


Logos and Identifiers

UIS regularly uses several logos and identifiers in print and digital materials. Learn more about our marks, and how and when to use them.

Learn more about UIS logos and identifiers.


Colors and Fonts

UIS uses distinct colors and fonts to shape our brand. Our fonts were chosen with availability in mind, and no special licensing is required for use.

Learn more about UIS colors and fonts.


Place a Graphics or Printing Order

UIS Campus Services offers robust services to the campus community for graphic design, printing and mailing needs. Working through Campus Services ensures that your project elevates UIS and is an asset to our brand.

Contact Us

Marketing: marketing@uis.edu

Campus Services: printing@uis.edu