Repetition of uniform standards in all our print and electronic materials allows us to build a brand and achieve greater name recognition among future students and the community at large. Part of building an excellent reputation is based on a persistent, cohesive, uniform visual identity. Specific marks are outlined below, followed by use specifications.

A) Primary Identifiers

UIS Wordmark

The UIS wordmark (adopted in January 2011) is one of two official graphic identifiers for the university. The UIS wordmark is a standardized graphic representation with precise text-only typographic treatment that becomes a visual symbol of the university’s identity and branding.

UIS Dome

The UIS legacy dome logo was created when Sangamon State University became the University of Illinois Springfield and part of the University of Illinois System.

B) Secondary Identifiers

Department Logos

The UIS department/unit logo and wordmark were approved and adopted in May 2013, and are the official marks for all university schools, departments and/or programs. The approved logo and wordmark allows the university to strengthen and unify its brand. Departments can choose to use either format.

Orion Mark

The Orion mark, approved and adopted in March 2017, was designed and developed as a graphic representation of the Orion mascot to contribute to school spirit, pride, and recognition. The Orion mark to be a licensed identity. We monitor its proper use and protection. The Orion mark can only be reproduced from authorized electronic files.

C) Other Logos and Identifiers

Departments and Units

The following units have received permission from the Chancellor’s Office to maintain specific logos. These logos are reserved for exclusive use by those departments.


Use Standards for Marks

Workmark

The UIS Wordmark (adopted January 2011) is a standardized graphic representation with precise text-only typographic treatment that becomes a visual symbol of the university’s identity and branding.

The wordmark is designed to visually represent the university and may be used on publications, webpages, and promotional materials where appropriate.

  • The wordmark should not be used adjacent to the dome logo or any other logo. It should be used “as is”. Never put any text or images directly on top or beneath the wordmark.
  • There should be no manipulation of type size, font, word placement, spacing, proportion, etc. See below for information about the minimum required amount of blank space that must appear completely around the wordmark wherever it is used.
  • In most cases, use of the wordmark will fulfill the requirement to use the university’s name on the front of all publications or materials used with external audiences.
  • The wordmark, like the dome logo, should only appear in black, white, or UIS blue.

Students and student organizations may not use the UIS Wordmark on printed material or websites without review and approval by the Creative Services team.

The UIS Wordmark may not be used by any individual for personal use.

Standards for Space Around the UIS Wordmark

The required amount of surrounding space is built in to the downloadable files on this website. Below are the calculations for required space in circumstances where you may need them.

Space Above and Below the Wordmark:
  1. Determine the size you need the Wordmark to be for your project.
  2. Measure the number of inches or pixels from the top of the “U” in “University” to the bottom of the “S” in “Springfield.”
  3. Multiply that number by 28% (.28). The result is the required number of inches or pixels that must be left as blank space both above and below the Wordmark.
  4. Exceptions that reduce the space to a multiplier of less than 28% must be reviewed by Creative Services before printing or distribution.
Space to the Right and Left of the Wordmark:
  1. Measure the number of inches or pixels from the outermost left edge of the “U” in “University” to the far right edge of the “s” in “Illinois.”
  2. Multiply that number by 11% (.11). The result is the required number of inches or pixels that must be left as space both to the left and to the right of the Wordmark.
  3. There are no exceptions regarding the space to the left and right of the Wordmark.

The wordmark is considered to be a piece of singular art and should be used “as is.” There should be no manipulation of type size, font, word placement, proportion, etc.

Dome

Orion

The Orion mark can be produced in its stand-alone or combination form on T-shirts, caps, coffee mugs, banners and displays, etc. Please note the following: For internal UIS purposes, you can use the Orion Mark on flyers, posters, handouts, etc.

HOW TO USE THE ORION MARK WITH UIS WORDMARK

The UIS Orion mark can be used in combination with UIS wordmark. The standards for both marks should be followed consistently and applies to all versions of the Orion mark. Please note that the Orion mark should not be used with the UIS logo or UIS department logo.

  • Side by Side Combination: The Orion mark should be the same height as the UIS wordmark. The Orion mark should be placed on the left side only. Minimum clear space rule applies.
  • Stacked Combination: The Orion mark should be centered over the wordmark. Size of the Orion mark can vary but should not exceed the width of the wordmark. Minimum clear space rule applies.
  • Single-Line Wordmark Combination: A single-line wordmark can be requested. The Orion mark can be placed above or below the single-line wordmark. Size of the Orion mark can vary. Minimum clear space applies.
  • Lettermark / Initials Combination: The Orion mark can be placed on on any side of the letters. Size of the Orion mark can vary, but minimum clear space applies.

Standards and Usage Agreement

The use of the Orion mark must strictly follow these standards. As with all official marks of the University, correct use is a requirement for effective identity, communication, and recruitment.

1. Proportions
Figure 1: Always constrain proportions when resizing the Orion mark. (Tip: hold down the “shift” key to constrain while resizing). Do not alter or create your own Orion mark.

2. Colors
Multiple color and single color files are available. Do not alter colors or deviate from the official University colors: UIS Blue, White, and UIS Gold. Do not add visual effects such as shadows, glows, or other filters.

3. Minimum Clear Space
Figure 2: The clear space is built into the file. Do not place photos, typography, or other graphic elements on top of the Orion mark or inside the minimum clear space.

4. Backgrounds
The Orion mark can be placed on:

  • A black or white background;
  • Any solid color background;
  • A lighter background image as long as legibility is not diminished.

5. Other UIS Logos and Marks
Figures 3 and 4: Do not use the Orion mark in combination with the UIS Dome logo, or with the Leadership lived tagline. The Orion mark can be used with the UIS wordmark.