The Bachelor of Business Administration (B.B.A.) with a concentration in Marketing is designed to provide students with the knowledge and skills necessary to create and implement effective marketing strategies that drive value for customers, clients, partners and society at large. This program equips students with a deep understanding of key marketing concepts such as product development, pricing, distribution and promotional strategies. Students will also gain insight into consumer behavior, learning to gather and interpret data on customer needs and decision-making processes. With a strong focus on new and emerging technologies, students will be prepared to leverage digital tools across media, retail and other sectors to build competitive marketing strategies.
Throughout the program, students benefit from personalized advising services provided by the College of Business and Management at the University of Illinois Springfield. These resources help students tailor their academic path to meet both degree requirements and personal career aspirations. The program also requires an internship experience, enabling students to gain hands-on, real-world marketing expertise, essential for building a successful career in the field.
Learning Outcomes
- Demonstrate a comprehensive understanding of product, pricing, distribution and promotional strategies in marketing.
- Collect, analyze and interpret consumer data to understand customer behavior and decision-making processes.
- Effectively use new technologies across various business areas to craft and execute competitive marketing strategies.
- Apply marketing theory and skills through a practical internship, gaining real-world experience to support career readiness in the marketing field.
Calendar
Don't miss an important date or deadline
Designed for working professionals, UIS programs feature multiple start dates per year, so you can begin at the time that best fits your schedule and complete your degree quickly. View the Academic Calendar
Tuition & Aid
UIS is the most affordable option to earning your University of Illinois degree. Earn a world-class education for less than you’d expect.
Tuition Estimates
On-campus
$40,140*
*These numbers represent an estimate of the in-state tuition cost for this program and do not include fees. To get an estimate of the full cost of attendance check out the cost of attendance page and/or use the tuition calculator.
Ways to Save on Tuition
Admissions
Applying to UIS is simple
We've streamlined our admission process to save you time and effort. Just follow the steps below.
Review admission requirements
No specific admission requirements are listed at this time. Please contact the Office of Admission for more information.
International students, will you need an F-1 student visa to study on campus at UIS? Please review the International Applicants site for additional information.
Complete your application
An email address is required to create an account. To submit a paper application, visit the Resources & Forms page. Find more information about what type of student you are on the Student Types page. Applying for an online program is the same procedure as applying for an on-campus program.
Send your official transcripts
Email your official or certified academic records/transcripts to incomingtranscripts@uis.edu or through any of the major transcript platforms. Photocopies will not be accepted.
Submit required statements/writing sample
If you are a first-year student, a statement of 250-650 words is required for admission. We want to hear about your professional aspirations, intellectual interests, and personal experiences relevant to your choice of a specific academic program. You can upload the required documents on your application status page.
Pay your application fee
You can submit your non-refundable application fee online, after completing the online application. Alternately, it can also be mailed to the university, payable to University of Illinois Springfield.
Domestic students: Undergraduate - $50, Graduate - $60;
International students: Undergraduate - $60, Graduate - $75.
Voted No. 1 public regional university in Illinois
2020 - 2024
Courses & Catalog Information
At the University of Illinois Springfield, you'll find a wide range of courses tailored to your interests and career goals. Explore your program details and get all the essential information you need to plan your future.
Career Outlook & Potential Earnings
Graduates of this program may find opportunities in the following careers. Data sourced from O*NET OnLine by the U.S. Department of Labor.
Business Teachers, Postsecondary
Bright OutlookTeach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primar
Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
Median Annual Wage
$99,080
Wage Range
$47,180 – $209,470
Projected Growth
Bright
Top Skills:
Typical Education:
Doctoral degree, Master’s degree, Bachelor’s degree
Marketing Managers
Bright OutlookPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop p
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Median Annual Wage
$166,790
Wage Range
$90,260 – $293,610
Projected Growth
Bright
Top Skills:
Typical Education:
Bachelor’s degree, Master’s degree, Professional degree
Online Merchants
Bright OutlookConduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activitie
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Median Annual Wage
$83,050
Wage Range
$47,880 – $150,010
Projected Growth
Bright
Top Skills:
Typical Education:
Bachelor’s degree, High school diploma or equivalent, Post-secondary certificate
Market Research Analysts and Marketing Specialists
Bright OutlookResearch conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather in
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Median Annual Wage
$78,760
Wage Range
$43,390 – $155,480
Projected Growth
Bright
Top Skills:
Typical Education:
Bachelor’s degree, Master’s degree, Post-baccalaureate certificate
Search Marketing Strategists
Bright OutlookEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specia
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Median Annual Wage
$78,760
Wage Range
$43,390 – $155,480
Projected Growth
Bright
Top Skills:
Typical Education:
Bachelor’s degree, Associate’s degree, Some college, no degree
Business Continuity Planners
Bright OutlookDevelop, maintain, or implement business continuity and disaster recovery strategies and solutions, including risk assessments, business impact analyses, strategy selection, and documentation of busin
Develop, maintain, or implement business continuity and disaster recovery strategies and solutions, including risk assessments, business impact analyses, strategy selection, and documentation of business continuity and disaster recovery procedures. Plan, conduct, and debrief regular mock-disaster exercises to test the adequacy of existing plans and strategies, updating procedures and plans regularly. Act as a coordinator for continuity efforts after a disruption event.
Median Annual Wage
$83,050
Wage Range
$47,880 – $150,010
Projected Growth
Bright
Top Skills:
Typical Education:
Bachelor’s degree, Post-baccalaureate certificate, Master’s degree
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