About UIS Strategic Communication
We lead strategic organizational communication, marketing, media and digital efforts to promote the university’s mission and enhance its reputation.

Media Strategy
Serves as the university’s official voice through traditional media relations and social media integration.

Marketing & Brand Strategy
Develops data-driven, comprehensive strategies and omni-channel marketing campaigns for all areas of the university.

Web & Digital Strategy
Oversees and maintains the UIS.edu website and UIS mobile app and designs, programs and develops web-accessible, user-focused websites that follow industry best practices.
Web and Digital Strategy Updates
Website Redesign and Accessibility Update
We are actively working on a comprehensive redesign of the University of Illinois Springfield website, with an anticipated launch in Fall 2026. This redesign represents a major investment in improving the usability, accessibility and overall experience of the UIS web presence for students, faculty, staff, and the broader community.
To effectively balance these two major initiatives—the website redesign and DOJ accessibility compliance—the Web Team will be pausing all theme updates until the new site design is launched in Fall 2026.
Read more about these initiatives.
New Campus Dynamic Map
Web and Digital Strategy, in collaboration with Marketing and Brand Strategy and other departments across campus, created a dynamic, web-based map for campus amenities, including parking, accessible entrances, water bottle refill stations and more. The 3D view of campus also provides walking and driving directions via Google.
This map will consolidate many standalone static PDF maps that once lived on the website, improving user experience and digital accessibility. Find the map at maps.uis.edu or linked in the UIS Mobile App.
If you have edits or recommendations for the map, submit info via the website feedback form.
December & January Moments






Media Strategy Updates
Seven Star Successes of 2025
Take a look back at 2025 and celebrate a year of achievement at the University of Illinois Springfield. From economic impact and enrollment growth to academic excellence, research breakthroughs, athletic accomplishments and national recognition, it was a standout year.
Follow Chancellor Gooch on LinkedIn
Chancellor Gooch is now on LinkedIn, and Media Strategy is supporting her efforts to help tell the UIS story online. Follow her today to stay connected and see how she is highlighting the people, programs and partnerships that make UIS unique.
'Meet a Star' Social Media Series
Do you or a colleague have an interesting hobby outside of work? Media Strategy is seeking faculty and staff for the “Meet a Star” series, spotlighting the unique things UIS employees do off the clock. Learn more on Orbit.
Marketing and Brand Strategy Updates
Campus Services Transition Update
A number of changes to Campus Services were completed as the office was phased out in December. Although the unit closed, many services remain available through new processes and vendors. To help clarify what changed, here are a few highlights:
- Graphic design: University graphic design services are available through the Office of Marketing and Brand Strategy on a case-by-case basis at no cost. Please note updated timelines.
- Branded swag and apparel: Swag and apparel can be purchased directly from licensed vendors.
- University stationery: A centralized process for ordering stationery, including business cards, is nearly complete, which will simplify requests. Stay tuned for more information.
- Printing: Printing is no longer available on campus. Units should select their own external printing vendors.
If you need vendor recommendations or have other questions, please contact marketing@uis.edu, or visit our resources on the UIS Brand page.
Recent Prairie Perspectives Articles
Authored by the Marketing team and graduate assistants

What is the FAFSA?
"At UIS, aid from the FAFSA is how many students get support to afford college. According to our Office of Financial Aid, about 80% of UIS undergraduates receive aid through scholarships, grants, loans or student jobs. That means filling out FAFSA could help you financially, even if you think your family earns 'too much.'”

Alumni Feature: Lucas Harris
"...Lucas’s interest in UIS stemmed from recruitment to play soccer. But when he saw UIS was part of the University of Illinois system, he was confident in the quality of education. After visiting campus, he realized he liked the small class sizes and how approachable professors were."
Employee Communication Resources
UIS Update
Semimonthly newsletter from the Chancellor for faculty and staff.
UIS in the News
Daily email news summary that highlights UIS mentions in radio, TV and newspaper stories.
UIS Mobile App
All-in-one access to academic platforms, safety notifications, news and events, swipe door access and other resources.
Orbit
UIS employee news hub for announcements, HR resources info, department newsletters, links to services, employee events and more.
Important Dates
Events supported by Strategic Communication
- 1/29, Employee of the Year Ceremony
- 2/6, RISE Professional Development Retreat
- 2/26, Bloomberg Finance Lab Unveiling
- 5/9, Commencement
Gold Stars
UIS Recognized with Multiple Honors - Annual Education Digital Marketing Awards
Strategic Communication earned six national awards in the 13th Annual Education Digital Marketing Awards, which recognizes excellence and innovation in digital communications across the education sector.
UIS received distinctions across a variety of categories, including digital advertising, social media content and video storytelling. UIS is proud to be recognized alongside institutions nationwide and congratulates everyone involved in creating these award-winning projects.
Awards:
- Bronze – Digital Advertising, UIS Pre-Nursing TikTok Ad
- Merit – Total Digital Marketing Program, 2024–25 Recruitment Marketing Digital Campaign
- Silver – Social Media Content – Single, 2024 TikTok Recap
- Bronze – Instagram, @UISedu Instagram
- Bronze – Social Media Content – Campaign, Graduation Feature Videos
- Merit – Digital Special Video (Over 2 Minutes), Adult Learner Matt O’Shea Profile
Jessica Baumberger, director of Web and Digital Strategy, authored an article, “A Framework for Integrating Artificial Intelligence (AI) Tools to Create Inclusive Digital Learning Environments,” which will be released in the IGI Global book, Innovative Digital Pedagogies and Technology-Enhanced Teaching. The article discusses integrating AI into digital learning environments using the UIS AIED Governance framework.
Heath Bruce, assistant director of Marketing, earned certification as a digital marketing professional through the Digital Marketing Institute and the American Marketing Association.
Jessie Burrell, director of Marketing and Brand Strategy, graduated from the University of Illinois System Professional Staff Leadership Academy in December.
Lindsey Feger, graphic design manager, joined the office of Marketing and Brand Strategy in December.
Contact
Learn more about Strategic Communication or request support on the Strategic Communication Website.


