The Office of Web and Digital Strategy has introduced new features to the University of Illinois Springfield's academic program pages to give prospective students clearer, more actionable information as they explore their educational options.

Based on insights from a Generative Engine Optimization (GEO) audit of the UIS website, the team identified opportunities to better answer the questions prospective students are increasingly asking through AI-powered search experiences. The result is a more transparent and informative experience that helps visitors better understand both the cost of a UIS degree and its potential return on investment.

New Tuition Information

Each academic program page now includes a tuition block that displays estimated in-state tuition based on credit hours. By surfacing this information directly on program pages, prospective students can more easily understand the financial investment associated with earning their degree without needing to navigate elsewhere on the website.

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Expanded Career Outcomes

Program pages also now feature a dedicated career block highlighting career opportunities related to each degree. The new section includes:

• Potential career paths
• Median salary
• Salary range
• Typical education requirements
• Job growth outlook

Providing this information alongside program details helps prospective students connect their academic interests with potential career outcomes and make more informed decisions about their education.

Supporting Student Decision-Making

These enhancements reflect the Office of Web and Digital Strategy's ongoing commitment to improving the user experience and ensuring the UIS website delivers the information prospective students value most. By presenting tuition and career outcome data in context, the updated program pages offer greater transparency around the value and long-term return on investment of a UIS degree.

As prospective students increasingly rely on AI-powered search tools and expect immediate, comprehensive answers, these updates also position UIS to better meet those expectations while providing accurate, trustworthy information directly from the university.