Dr. Yuan Wen is an Associate (tenured) Professor of Marketing in the Department of Management, Marketing, and Operations at UIS. He obtained a Ph.D. degree from Washington State University.

He teaches courses in Principles of Marketing, Marketing Analytics, Consumer Behavior, Sales Management, and International Marketing. His research interests are in finance-marketing interface, international marketing, and corporate social responsibility. He has published his research in the European Journal of Marketing, Journal of Consumer Affairs, Journal of Personal Selling & Sales Management, Marketing Intelligence & Planning, Journal of Marketing Theory and Practice, and Journal of Family Business Management.