Dr. Yuan Wen is an Associate (tenured) Professor of Marketing in the Department of Management, Marketing, and Operations at UIS. He obtained a Ph.D. degree from Washington State University.

He teaches courses in Principles of Marketing, Marketing Analytics, Consumer Behavior, Sales Management, and International Marketing. His research interests are in finance-marketing interface, international marketing, and corporate social responsibility. He has published his research in the European Journal of Marketing, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Personal Selling & Sales Management, Marketing Intelligence & Planning, Journal of Marketing Theory and Practice, and Journal of Family Business Management.