About Standards

In order to maintain the best reflection of our brand, the UIS community should follow the established standards for digital and print materials, graphic identifiers and descriptions of the university.

Any use of the University’s logo(s) and mark(s) on commercial publications, including external websites, requires prior authorization from the Office of Marketing and Brand Strategy.

Writing Style Guide

The UIS Writing Style Guide is based on the Associated Press Stylebook, though some departures have been made that are specific to UIS. It also contains naming conventions specific to university academic units, buildings and other areas on campus, in addition to guidelines for commonly asked questions.

University Name

The name of the university is University of Illinois Springfield.

Formerly, the official name was the University of Illinois at Springfield, but by decision of the Chancellor’s Cabinet and vote by the University of Illinois System Board of Trustees, use of the word “at” was discontinued.

The change does not alter UIS’ legal, statutory name, nor does it require purging signage or documents where it does appear. The original name remains on some pre-printed materials and very permanent structures on campus (entrance signs, colonnade, etc.).

The university name or Wordmark must appear on all official print and electronic publications. 

Approved naming conventions:

• University of Illinois Springfield- Used for all standard print and electronic publications.
• Illinois Springfield- Used for recruiting, and when the audience consists of people outside the campus.
• UIS- Used as an abbreviation for the campus audience or for other audiences within 50 miles of Springfield, Illinois.

Descriptions of UIS

Official descriptions are offered below for your use where appropriate.

Most commonly used description:

University of Illinois Springfield is one three universities in the world-class University of Illinois System. Nearly 4,000 students enroll each year at UIS seeking a world-renowned degree in the friendly, diverse, and student-focused learning environment of a smaller university. Located in the state capital, UIS is uniquely positioned to connect students with the community and has produced thousands of leaders in the public, private, and non-profit sectors. (62 words)

25 words or less:

University of Illinois Springfield is one three universities in the world-class University of Illinois System. UIS is known for educating public servants and leaders.

15 words or less:

University of Illinois Springfield is teaching-focused and educates tomorrow’s public servants and leaders.