Use the checklist below to ensure your pages are correctly formatted before publishing. 

  • All headings should be in proper hierarchical order. Page titles act as the H1 so headings in the body should always start at H2 and be structured like one would write a paper.  
  • Page titles and headings use keywords that properly identify the content on the page. Avoid vague titles and terms. 
  • Check all links to ensure they work.  
  • Links are descriptive and match the page title of the page they are linking to.  
  • Make important keywords and keyword phrases that you want search engines to recognize as bold or italicized.  
  • Use ampersand ‘&’ instead of the word ‘and’ for page titles and menu titles. Use the word ‘and’ in body headings.  
  • Remove content that is duplicated from elsewhere on the site and instead link to it.  
  • If there are subpages, they should be referenced and linked on the parent page.  
  • Page formatted correctly. Clean up any formatting issues you come across. Ex. Delete whitespaces, fix broken columns, add columns to make more concise.  
  • Page content is relevant to their site. For ex. The page is specific to your unit’s website. 
  • Make sure images include alt text for images
  • Videos the include spoken words should include closed captioning. If uploaded through YouTube, there are configuration options to automatically do so. Find more information about Creating Accessible Videos.  
  • Check the ‘Critical Accessibility & Usability Issues’ list below and make necessary updates. 
  • Type out the data or information displayed in an image chart or graph as the image caption.

Fix Critical Accessibility & Usability Issues 

The following are NOT allowed and should be avoided and updated before publishing due to critical accessibility violations or usability issues they create.  

  • Headings or sentences as links 
  • Complete sentences that are bold.
  • Links that are not descriptive. For ex. 'Click Here', 'Download', or 'Learn More' do not tell the user what they are linking to.
  • Multiple links on a page going to the same URL, even if titled differently
  • Words as part of an image (unless it’s a logo). This is inaccessible since the text can’t be interpreted by screen readers. 
  • Duplicated content
  • Is a blank page 
  • Pages with the same or similar names 
  • Walls of text; Try to break up the content with headings, bulleted lists, etc. to make it easier to read. On average, users only read 20% of a page with 600 words or more.  
  • Pages with the same title. Update to be more specific or combine content into one page.