Intro: History of our Websites/Content Management Systems
1. Content Management Systems
A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. They are typically used for enterprise content management and web content management. This provides individuals with role-based access to the university’s websites. Having a CMS allows for:
- Intuitive indexing, allowing Editors and Authors to search by attributes such as publication dates, keywords or author.
- Revision features allow content to be updated and edited after initial publication. Revision control also tracks any changes made to files by individuals.
- Publishing functionality allows individuals to use a theme approved by the university.
2. Optimizing Your Website
- Don’t aid bounce rates
- Open new tab for Off-Campus websites only
- Use anchors for long pages
- Write stories about your staff or students and link to them
- No blank pages, “Coming Soon”, or Under Construction
- Align images to wrap text around them, or use large images that span the web page
- If you are linking to a PDF file, add (PDF) at the end of the link
3. Search Engine Optimization
- Update your content
- Make important phrases/search terms bold, italic, or within links (what words would be used to find your site?)
- Use keywords in the page title, body text and lists
- Create good page titles
- Place important text on web pages instead of inside images
4. Think Mobile
- Keep it simple
- Use paragraphs and lists
- Link to text-heavy content on inside web pages
- Be careful with aligning smaller images. Use large images that span the web page.
5. Web Accessibility
6. Getting Help
For any help with your website: https://go.uis.edu/webhelp