Marketing

Contact Information
Phone: (217) 206-6780
Email: BUS@uis.edu
Website: www.uis.edu/bba/
Office Location: UHB 4054

The Bachelor’s Degree

The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society.  Specific degree objectives are to enable students to develop:

  1. an understanding of product, pricing, distribution and promotion strategies;
  2. an ability to collect and interpret information about consumers and their decision making processes; and
  3. abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.

Advising

New students must contact the department for initial advising to plan a program of study that satisfies degree requirements and reflects their interests. Students are also required to access the Degree Audit System throughout their college career to verify that degree requirements are being met.

The College of Business and Management and the University of Illinois Springfield have a team of advisors ready to assist students in achieving their academic and career preparation goals.  Advising services are customized based on the level and location of the student.  Refer to http://www.uis.edu/cbam/students/undergraduate-academic-advising/  for resources to help you succeed in achieving your academic goals. CBM strictly enforces prerequisites. 

Grading Policy

This program has minimum grade requirements as noted and outlined below. For questions related to the grading policy, please contact your advisor.

Requirements

Foundation requirements 1
All majors in the College of Business and Management require foundation knowledge in accounting, economics, mathematics, and statistics. UIS courses that satisfy the foundation knowledge requirements include:
ACC 211
ACC 212
Introduction to Financial Accounting
and Introduction to Managerial Accounting
6
ECO 213 Statistics for Business and Economics (or MAT 121 Applied Statistics) 3
MAT 113 Business Calculus (or Mat 114 Finite Math, MAT 115 Calculus I, or MAT 116 Calculus II) 4
Select one of the following: 2 4-6
Introduction to Microeconomics
and Introduction to Macroeconomics
Economics for Administration
Course work equivalent to the above may be accepted upon approval by the student’s advisor and the College of Business and Management by student petition form.
College Core 3
The college core is required of all undergraduate College of Business and Management students.
BUS 302 Principles of Financial Management 3
BUS 312 Principles of Marketing 3
BUS 322 Principles of Operations Management 3
BUS 331 ECCE: Business, Ethics, and Society 3
MGT 310 Managing Organizational Behavior 3
MGT 488 Strategic Management: The Capstone 4 3
MIS 352 Principles of Management Information Systems 3
Marketing Concentration Requirements 5
MKT 431 Consumer Behavior 3
MKT 432 Research Methods for Marketing 3
Select two of the following (or other MKT electives approved by the program): 6
Topics in Marketing
Introduction to Marketing Management
Brand Management
Sales And Sales Management
Marketing Promotions
Advertising
International Marketing
Retail Management and Analytics
Upper Division College of Business & Management course work 6 3
Total Hours 53-55
Engaged Citizenship Common Experience (ECCE) 7 10

Transferring in College Core Courses

BUS 302 Principles of Financial Management 3
BUS 312 Principles of Marketing 3
BUS 322 Principles of Operations Management 3
BUS 331 ECCE: Business, Ethics, and Society 3
MGT 310 Managing Organizational Behavior 3
MIS 352 Principles of Management Information Systems 3
MGT 488 Strategic Management: The Capstone 3

The following requirements must be met in order for transfer credit to fulfill an upper division college core course requirement:

  • The course must be an upper division course.

  • The course must have been completed within six years prior to admission.

  • A grade of C (2.0) or better must be earned in each course requested for transfer (grades of C- or lower will not be accepted).

  • No more than three courses or nine hours of transfer credit may be used to fulfill CBM college core course work.

  • MGT 488 Strategic Management: The Capstone must be completed at UIS.