Departmental Goals and Objectives
The goal of a Management, Marketing or Operations degree is to develop the critical conceptual and interpersonal skills that are essential to employment in management positions in all types of organizations. In addition to requiring a theoretical foundation, the curriculum provides students with numerous opportunities to integrate and apply these skills in a variety of situations. Specific degree objectives are to enable students to develop an:
- Understanding of the different forms of organizations and how they operate in domestic and global contexts;
- Ability to analyze cognitive, behavioral and ethical issues faced by individuals and groups in organizations; and
- Understanding of appropriate strategies for organizational effectiveness and the practical application of management concepts to address the challenges faced by leaders and members of organizations.
Upon completion of a Bachelor’s degree through the College of Business and Management, students will meet the following goals and objectives:
- Demonstrate knowledge of key concepts in the major business disciplines.
- Knowledge in the key business disciplines including accounting, economics, management, marketing, finance information systems and the legal and social environment of business
- Systematically analyze a business problem using appropriate methods.
- Interpretation of evidence
- Identification and evaluation of points of view
- Formulation of appropriate conclusions
- Communicate effectively in written and oral forms
- Demonstration of effective oral communication skills
- Demonstration of effective written communication skills
- Demonstrate effective use of information technology and data analysis.
- Demonstration of communication and presentation technologies used in the business environment
- Understanding of and ability to use common methods of statistical inference
- Understanding of data analysis and its use in business decision making