Faculty Research–Robert Wright

Targeting a New Customer: Marketing of Higher Education Through Athletics
Journal of Applied Business and Economics, 2017.

Consumer Decision Making with Limited Information: Purchasing Tech Swimsuits
Journal of Applied business and Economics, 18 (4), 2016.

Marketing of Higher Education; Price and Quality
Journal of Applied Business and Economics, 17 (2), 2015.

Student Focused Marketing: Impact of Marketing Higher Education Based on Student Data and Input.
College Student Journal, 48 (1), 87-93, 2014.

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