Faculty Research–Robert Wright
Targeting a New Customer: Marketing of Higher Education Through Athletics
Journal of Applied Business and Economics, 2017.
Consumer Decision Making with Limited Information: Purchasing Tech Swimsuits
Journal of Applied business and Economics, 18 (4), 2016.
Marketing of Higher Education; Price and Quality
Journal of Applied Business and Economics, 17 (2), 2015.
Student Focused Marketing: Impact of Marketing Higher Education Based on Student Data and Input.
College Student Journal, 48 (1), 87-93, 2014.