Faculty Research–Shipra Gupta

Beyond the Triple Bottom Line: Towards a More Comprehensive Understanding of Sustainability-Related Trade-offs, Opportunities, and Policy Implications
Journal of Public Policy and Marketing, 2016.

Construction of Gender Roles in Perceived Scarce Environments – Maintaining Masculinity When Shopping for Fast Fashion Apparel
Journal of Consumer Behavior, 2016.

The Behavioral Responses to Perceived Scarcity – The Case of Fast Fashion
The International Review of Retail, Distribution and Consumer Research, 2016.

The Role of Fashion vs. Style Orientation on Sustainable Apparel Consumption
American Collegiate Retailing Association (ACRA) Conference; Bloomington, Minnesota, 2017.

Should I Be Fashionable, Stylish, or Both? – Consumption, Consumer Meanings, and Identity Construction
13th Conference on Gender, Marketing and Consumer Behavior; Paris, France, 2016.

The Role of Fashion vs. Style Orientation on Sustainable Apparel Consumption: An Update
Macro Marketing Conference; Dublin, Ireland, 2016.

What Works in Reducing Waste: Fostering Solutions on Wastefulness
AMA Marketing & Public Policy Conference; San Luis Obispo, California, 2016.

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