Faculty Research–Shipra Gupta

Professional Journal Articles

The Behavioral Responses to Perceived Scarcity – The Case of Fast Fashion
The International Review of Retail, Distribution and Consumer Research, 26(3), 260-271, 2016

Beyond the Triple Bottom Line: Towards a More Comprehensive Understanding of Sustainability-Related Trade-offs, Opportunities, and Policy Implications
Journal of Public Policy and Marketing, 2016

Style Consumption: Its Drivers and Role in Sustainable Apparel Consumption
International Journal of Consumer Studies, 2015

Construction of Gender Roles in Perceived Scarce Environments – Maintaining Masculinity When Shopping for Fast Fashion Apparel
Journal of Consumer Behavior, 2015


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