Faculty Research–Jorge Villegas

Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement
Health Marketing Quarterly, 2015

Understanding the Effects of Tourists’ Individual Characteristics in Hurricane Evacuation Choices
Journal of Destination Management and Marketing, 2014

Philosophy of Creativity in Advertising Agencies
American Academy of Advertising, 2014

A Discussion of Research in Progress: Marianismo and Health Outcomes for Latino Females with Asthma
National Association for Hispanic and Latino Studies’ International Research Forum; South Padre Island, Texas, 2015

Branded Engagement Model: Community Members as Health Collaborators
American Public Health Association; New Orleans, Louisiana, 2014