Growth Advisory Program

The group discussed lead generation, customer retention strategies, standardized operating procedures, and task shedding as opportunities to pivot from "firefighting-mode." 

The panel helped to guide the founders toward action and recommended they develop a multi-year strategic plan to realize their chokepoints to growth. A key takeaway from this meeting that reigns true for any starter, determine the highest and best use of your time, set a goal, and delegate everything else.

Since participating in the Growth Advisory Panel program at Innovate Springfield, Kirk Kellus and Jon Roe have met their initial application goals. They have outgrown the Innovate Springfield community space and relocated Clean Impact to 2241 Groth Rd, in Springfield, IL.

Clean Impact has also DOUBLED their business since participating in the Innovate Springfield Growth Advisory Panel program.

Meet Brian Frieze

The group discussed the possible acquisition of a competitor's business, prioritizing family and the complexities of life, visioning, task shedding, and developing a written plan to work toward goals. The panel supported and guided Brian to focus on what is most important to him, and recommended that he practice due diligence with respect to acquiring another business. 

Since participating in the Growth Advisory Panel program at Innovate Springfield, Brian has grown his team to support his goal of spending more time with his family without compromising the growth of Sangamon Reclaimed. Rather than purchase his competitor's business, Brian is leasing space to them to diversify his revenue, and learn more about their operations. 

Brian has also met with Innovate Springfield staff one-on-one to develop his organization's mission, vision, and values statements to ensure that the Sangamon Reclaimed culture and activities align with their organizational values.

The group discussed the high value of Maimi's soap product and the quality experience that she creates through her craft, and determined that Mr. Gixby's brand identity and digital presence need to reflect the quality of her artisanal product.
 
Maimi was encouraged to focus on creating an inventory of her "top-sellers," and a strategic production process timeline to ensure that she always has product on hand. The experts shared a number of potential wholesale options for Maimi to explore once she ironed out her processing timeline, brand identity, and detailed wholesale agreement/pricing schedule.

Since participating in the Growth Advisory Panel at Innovate Springfield, Maimi has started wholesaling with Food Fantasies in Springfield, IL; the Interurban Merchant in Williamsville, IL; and coming soon to the Harvest Market in Springfield, IL.

Maimi has also met with Innovate Springfield staff one-on-one on the redesign of the Mr. Gixby's website and to develop their mission, vision, and values statements.