Undergraduate: Marketing
What Can You Do With An Undergraduate Degree in Marketing?
Information and Options for Marketing
- Marketing Related Skills
- Relevant Entry-Level Career Titles
- Employers of Marketing Majors
- Job Posting Sites
- Career Planning Links
- Professional Associations
Marketing Related Skills
- Oral & Written Communication
- Determine Wants & Needs of Consumers
- Analyze Information
- Critical Thinking
- Interpersonal Communication
- Presentation & Public Speaking
- Creativity
- Understanding Group Dynamics
- Market Research
- Product Market Knowledge
- Advertising & Branding
- Social Media Savvy
- Understanding Group Dynamics
- Project Planning & Management
- Persuasion & Ability to Influence Others
- Meet Deadlines
- Set & Meet Goals
- Decision Making
- Entrepreneurial Mind set
- Innovative
- Customer Focus
- Meet Deadlines
- Organization and Planning
- Problem Solving
- Self-Directed/Initiative
- Research & Analysis
Related Entry-Level Career Titles
- Account Representative
- Marketing Assistant or Coordinator
- Marketing Sales Representative
- Financial Services Sales Rep.
- Service Salesperson
- Public Relations Assistant
- Manager (Product Sales, Advertising)
- Manager (Brand, Public Relations)
- Advertising Sales Agent
- Corporate Salesperson
- Market Research Analyst
- Business Development Representative
- Marketing Account Executive
- Media Analyst
- Customer Service Representative
- Social Media Coordinator
- Event Planning Associate
- Digital Analyst
- Project Manager
- Book Publicist
- Communications Manager
- Web Marketer
- Client Development Manager
- Account Representative
- Media Buyer
- Merchandising Manager
- Employment Agency Counselor
- Financial Planner
- Franchise Specialist
- Fund-raiser
- Product Analyst
- Government Administrator
- Circulation Manager
- Grant Writer
- Promotions Director
- Commercial Artist
- Insurance Agent
- Consultant
- Consumer Affairs Specialist
- Internet Marketing Specialist
- Sales Agent
- Telecommunications Director
- Television Shopping Channel Coordinator
- Urban/Regional Planner
Employers of Marketing Majors
- Banks and Financial Groups
- Consulting Agencies/Firms
- Small Businesses
- Educational Institutions
- Product & Service Companies
- Hospitality Industry
- Real Estate Agencies
- Retail Stores
- Consumer Product Companies
- Market Research Firms
- Hospitals & Healthcare Agencies
- Hotel & Resort Industry
- Software/Technology Companies
- Manufacturing Companies
- For-Profit & Non-Profit Organizations
- Pharmaceutical
- Local, State, & Federal Government
- Travel Agencies
- Advertising & Public Relations Firms
- Print & Electronic Media Outlets
Job Posting Sites
- Marketingjobs.com – careers in sales and marketing
- Marketingpower.com – American Marketing Association
- Idealist provides internship and job posting located worldwide
- Indeed is a 1 stop job posting search engine
- Simply Hired houses millions of jobs pulled from multiple web sites
- Campaign focuses on advertising, marketing, media, and PR online
- Talent Zoo posts jobs in advertising, marketing, new media and digital industries
- UIS CareerConnect the UIS Career Development Center’s job posting site
Career Planning Links
- Wall Street Careers will provide the latest information about careers trends and industries
- After College pulls together current career and job search resources
- UIS Career Development Center GOALS can help you navigate the career planning process
- Use FOCUS 2 an online career planning system provided by UIS Career Development Center
- UIS Department of Business Administration details the field of study and curriculum
Professional Affiliations
- American Marketing Association (AMA)
- Direct Marketing Association (DMA)
- Marketing Research Association (MRA)
- Brand Activation Association (Formerly the Promotion Marketing Association)
- Public Relations Society of America
- Sales and Marketing Executives International (SMEI)
- University of Illinois Alumni Association