“A brand is not a slogan or a logo. It is a promise an organization makes and keeps to its constituents. It is a reputation, determined by an organization’s important audiences, not the other way around. A brand is always true and important, and, if you’re lucky, distinctive.”
– Chancellor Koch
In October, 2011, UIS began the process of identifying its brand – the inherent promise a university makes and keeps to its constituents.
After months of research that included surveying all UIS faculty and staff, the entire student body, and more than 10,000 alumni, what we discovered was that people agreed, at a fundamental level, on what UIS was about. The result? Leadership lived.