Dr. Shipra Gupta
Associate Professor, Business Administration
Ph.D., University of Nebraska-Lincoln
- BUS 312 – Principles of Marketing
- MKT 438 – International Marketing
- MKT 432 – Research Methods for Marketing
- MKT 439 – Retail Management
Dr. Gupa’s research best aligns with the scholarship of discovery, as her research focuses broadly on the development of new knowledge within the areas of consumer behavior, sustainable consumption, and retail management. There are two main research streams that her work focuses on (a) understanding psychological behavior of consumers under the conditions of scarcity and (b) examining issues of sustainability, specifically in the fashion industry.
PUBLICATIONS AND BOOK CHAPTER
Gupta, S. W. Gwozdz, and J.W. Gentry (2019), “The role of style versus fashion orientation on sustainable apparel consumption,” Journal of Macro Marketing
Merve Coskun, S. Gupta, and S. Burnaz (forthcoming), “Human Crowding and Store Messiness: Drivers of Retail Shopper Confusion,” Journal of Consumer Behavior
Gupta, S. and J. W. Gentry (2019), “Should I Buy, Hoard, or Hide? – Consumers’ Responses to Perceived Scarcity,” International Review of Retail, Distribution and Consumer Research
Onel, N., A. Mukherjee, N. B. Kreidler, E. M. Díaz, P. Furchheim, S. Gupta, J. Keech, M. R. Murdock, and Q. Wang (2018), “Tell Me Your Story and I Will Tell You Who You Are: Persona Perspective in Sustainable Consumption,” Psychology & Marketing
Ozanne, L., M. Phipps, T. Weaver, J. Catlin, M. Carrington, S. Gupta, M. Luchs, N. Santos, K. Scott, and J. William (2016), “Beyond the Triple Bottom Line: Towards a more Comprehensive Understanding of Sustainability-Related Trade-offs, Opportunities, and Policy Implications,” Journal of Public Policy and Marketing, 35(2), 249-261
Gupta, S. and J. W. Gentry (2016), “The Behavioral Responses to Perceived Scarcity – The Case of Fast Fashion,” The International Review of Retail, Distribution and Consumer Research, 26(3), 260-271
Gupta, S. and J. W. Gentry (2016), “Construction of Gender Roles in Perceived Scarce Environments – Maintaining Masculinity when Shopping for Fast Fashion Apparel,” Journal of Consumer Behavior, 15, 251-260
Cho, E., S. Gupta, and Y. K. Kim (2015), “Style Consumption: Its Drivers and Role in Sustainable Apparel Consumption,” International Journal of Consumer Studies, 39 (6), 661-669
Gupta, S. and N. J. Miller (2009), “U.S. Consumers’ Perceptions to Garments Culturally Inspired by Indonesia,” Journal of Global Fashion Marketing, 1(2), 80-88
Gupta, S. and J. W. Gentry (2018), Evaluating Fast Fashion: Examining its Micro and the Macro Perspective, Eco-Friendly and Fair: Fast Fashion and Consumer Behavior, pp 33-42, Routledge Publications.
Gupta, S. (2018), Retail Anthropology, Teaching Fashion Studies, pp 77-82, Bloomsbury Publications.
Phone: (217) 206-7926
Office: UHB – 4048