The UIS website caters to several different audiences, all under one website. The Office of Web Services has code on all official UIS WordPress websites that can offer some amazing insights about how visitors find and use our websites. This creates a large amount of data that can be beneficial when the right questions are asked.
We share this information with our campus website Editors in different ways to help them identify their audience behavior. This allows our Editors to form their content in the most beneficial way for their particular audience behavior.
Website Reports and Analytics Dashboard
- Web Services Reports include The Top 100 websites for each year, number and sources of visits to the UIS website, and Web Accessibility Reports.
- The Web Services Analytics Panel offers insights pertaining to pageviews, cities, keywords, etc. for official UIS websites.
- The UIS Web Analytics Dashboard contains web metrics for academic websites, derived from the official UIS Analytics account. The metrics provide a top-level snapshot of what visitors are looking for on our websites, arranged and ranked by college and department.
- Log into WordPress with your netID and password.
- Choose your website from the list of My Sites in the top left corner of WordPress.
- Choose Analytics in the left panel in WordPress.
- Information for the previous month is automatically displayed, but you have the option to define a date range to gather information from.
Viewing Your Analytics Results
These results give an overview of the visitors to your website.
Top 25 Pages
- Pageviews: Pageviews is the total number of a page/pages viewed. Repeated views of a single page are counted.
- Unique Pageviews: Unique Pageviews is the number of sessions during which the specified page was viewed at least once.
- Average Time on Page: The average amount of time users spent viewing a page/pages.
Cities: The city from which the session originated.
Top 10 Cities
- City: The city from which the session originated.
- Region: The region may be the state or location of a city.
- Pageviews: The number of pageviews from a particular city.
Top 10 Search Keywords
- Keyword: The search term used by visitors to search your site.
- Pageviews: The number of pageviews associated with a particular keyword.
Top 10 Landing Pages
- Page: The page through which visitors entered your site.
- Pageviews: The number of pageviews associated with a particular landing page.
Top 10 Traffic Sources
- Source: The sources which referred traffic.
- Pageviews: The number of pageviews associated with a particular traffic source.
Pageviews by Device Category
- Device Category: The type of device used to access your website.
- Pageviews: The number of pageviews associated with a particular device.