FOR IMMEDIATE RELEASE Date: October 29, 2002
Contact: Hilary Anne Frost-Kumpf (217)
UIS hosts marketing workshop for artists and craftspeople
– “The Artist in Business: Controlling Your Own Destiny” is the focus of a day-long
workshop to be held from 9 a.m. to 5 p.m. Saturday, November 23, in conference
room G of the Public Affairs Center at the University of Illinois at
Springfield. The program is free, however space is limited and reservations are
Platus, a nationally recognized arts marketing expert, will lead the workshop,
which will cover such topics as setting goals and objectives, image building,
pricing strategies, identifying customers, locating sales outlets, developing
promotional materials, marketing tools, marketing strategies, publicity, and
strategic marketing action plans. Participants are encouraged to bring examples
of their artwork to use in discussions of pricing.
has presented numerous programs across the country, offering artists and crafts
people access to information and strategies for promoting their own work.
artists want to do their work and ignore the business side of art,” she says.
“But no matter how artistic and creative the person, they need to know how to
sell themselves and their work for financial survival. I teach them that
financial freedom is possible and that getting there can be interesting and
Anne Frost-Kumpf, director of the Community Arts Management (CAM) concentration
at UIS, adds, “This workshop is designed to help visual artists and crafts
market their artwork effectively and efficiently, using galleries, art
shows, and other self-promotion.”
CAM concentration is located within the Department of Public Administration.
The Master of Public Administration with a concentration in Community Arts
Management provides graduate education in leadership,
management, and planning that is pertinent to public and nonprofit arts
organizations, with a focus on the role of the arts in communities.
sponsoring the event with support from the UIS Speakers Fund. To make
reservations or for more information, call Frost-Kumpf at (217) 206-7373 or
e-mail firstname.lastname@example.org, no later than
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