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UIS professor receives honorary appointment at Chinese university

May 3, 2006

Richard Judd

SPRINGFIELD – Richard Judd, professor of Business Administration and interim director of the Center for Entrepreneurship at the University of Illinois at Springfield, has been named an honorary professor of the International Franchise Academy at Beijing Normal University at Zhuhai, China. The appointment is in recognition of the textbook Franchising, which Judd co-wrote with Robert Justis of Louisiana State University in Baton Rouge.

"What a surprise this has been for me," said Judd. "Last year I learned from the publisher that the text had been translated into Chinese, not once but twice. At this point, I can only surmise that this is to accommodate the dialects used in different parts of the country."

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Judd noted that Franchising was the first college textbook on the subject. “Many books and articles have been written about franchising," he said, "but not a textbook. It isn't an 'advocacy' book, that is, it doesn't tell readers 'how I made a million dollars,' 'what I learned,' or what should or shouldn't be done. However, it does address the advantages and disadvantages, as well as needs and requirements, for prospective and continuing franchisors and franchisees, and also provides a broad and lengthy discussion of the law of franchising, which is a highly regulated industry."

He added that the book also addresses women in franchising; minority ownership; information systems for small, medium and large franchise systems; international franchising; social responsibility and ethics; and current developments.

Judd added that while he has never been to China, he has been invited to visit more than once and hopes to be able to accept someday.

Published by International Thomson, Franchising originally appeared in 1989 and has since been revised and reprinted, in 2001 and 2003. The fourth edition is scheduled for publication in summer 2007.

Beijing Normal University was established in 1902. The Zhuhai campus is situated in Guangdong Province and the campus' International Franchise Business School is the first such institution in China, providing access to a wide spectrum of teaching resources. Its website is located at www.bnuep.com/english/campuslife.htm.

For further information, contact Judd at 206-7918.

    The University of Illinois at Springfield, one of three U of I campuses, is a small, public liberal arts university that offers 42 degree programs – 21 bachelor’s, 20 master’s, and the Doctorate of Public Administration. UIS has a special mission in public affairs and service and is known for extraordinary internships, a wireless campus, extensive online offerings, and a commitment to teaching.
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