Students in the News

Scott Shoff and Katherine Shaffer, MBA Graduation Marshals

MBA Graduation Marshals, 2016

Congratulations to Scott and Katherine for the highest honor given to an MBA student.  Both lead MBA students in the UIS graduation processional.

Scott Shoff represented Peoria MBA students.  Scott is Vice President of Metamora Industries, LLC.

Katherine Shaffer represented Springfield MBA students.  Katherine is a Business Process Improvement Program Manager at the University of Illinois Chicago, Division of Specialized Care for Children.

 


Peoria MBA Students Participate in Marketing Analysis

Las Delicia's co-owner, Ismael, is presented with a report of actionable recommendations from the team.  (L-R: Bob Messenger, Emery Halverson, Ismael, Alex Bradley.  Photo credit to Grant Garner, the 4th team member.)
Las Delicias’ co-owner, Ismael, is presented with a report of actionable recommendations from the team. (L-R: Bob Messenger, Emery Halverson, Ismael, Alex Bradley. Photo credit to Grant Garner, the 4th team member.)

This Spring, UIS MBA Peoria Cohort XV was challenged with identifying and analyzing a business that could benefit from an improved marketing strategy.  Group 1, under the direction of Professor Robert Wright, chose Las Delicias, a locally owned ice cream shop that puts a delectable twist on your standard idea of sweet treats by melding Italian recipes with Mexican flair.  Las Delicias offers a blend of gelato and ice cream in dozens of all natural flavors ranging from avocado to queso but needed help attracting more customer attention.

The practical nature of the project promoted the team to engage with the business owners personally to understand strengths and opportunities for growth.  Based on the key concepts and tools learned in Marketing Management (BUS 512), the team identified several low cost advertising, market development, and property development recommendations.  By the end of the project, the business owners were eager to see the results of the team’s work.