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University of Illinois Springfield

Master of Business Administration University of Illinois Springfield

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Robert Wright

Professional Journal Articles

Demographics and Recycling:  Effects of Types of Materials
Journal of Applied Business and Economics, 2013

Marketing Orientation and Higher Education:  Applications and Implications
Journal of Applied Business and Economics, 2012

Reactance and Behavioral Change: Marketing Healthy Lifestyles
Journal of Applied Business and Economics, 2012

Recycling and Reverse Logistics
Journal of Applied Business and Economics, 2011

Shopping Effort Classification: Implications for Segmenting the College Student Market
College Student Journal, 2011

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