Paul McDevitt
Professional Journal Articles
McDevitt, Paul (2005). Mode and Visualization Effects in Online Marketing Research. Marketing Management Journal, 15 (1), 149-161.
McDevitt, Paul (2004). Customer Satisfaction as a Basis for Targeting Online Buyers. Journal of Targeting, Measurement, and Analysis for Marketing, 12 (4), 329-339.
McDevitt, Paul & Small, Michael (2002). Proprietary Marketing Research: Are Online Panels Appropriate? Marketing Intelligence & Planning, 20 (5), 1-25.
