Richard Judd

Richard JuddAnchor link to Richard Judd videoThink you can sleep through class?

Meet Richard Judd
Faculty Associate of Center for Entrepreneurship & National City Distinguished Professor-Emeritus,
Business Administration



  • B.A. Finance: Southern Illinois University, Edwardsville
  • M.S. Management, conc. Marketing and Marketing Research: SIU Carbondale
  • Ph.D. Business Strategy: University of Georgia


  • When I was 38 years old I made a life-changing decision: that I should return to education. I had taught at the University of Georgia, at Rockhurst University in Kansas City and at SIU Carbondale. While I was at Rockhurst I decided I wanted to go on for a PhD. I had two kids, and the University of Georgia gave me the best offer financially—I taught and took classes. Three years later, I went back to teach at Rockhurst and completed my Ph.D. “long distance” through the University of Georgia. I had also worked at Midwest Research Institute focusing on banking studies and location analysis for banks and new product assessment. That’s what began my interest in economic development The role of an educator is to create a challenging and exciting framework in the classroom that encourages "critical thinking".and product development. I left Kansas City to go to state government. I had an offer to become the assistant to the director of Revenue—long story short, I ended up being director of Revenue.


  • I worked in the governor’s cabinet, spent a lot of time with the legislature, senate committees, house committees, and I was in the newspaper all the time, but I came home one day and said to my wife, “I’ve got to get out of here.” I didn’t realize what exactly I meant at the time, but I knew that I was in the wrong career. I needed to do something that would help me be happy. Money was not the issue, money was never the issue, I have never been after money; it’s not my goal. My goal is to help others—to serve rather than be served. How can I help you in your development—that’s what I want to know and that’s what I want to do. I realized I needed to go back to education, and that’s how I came here. That was 29 years ago.


Richard Judd (fifth from left) performs in West Side Story (1963).

Interesting facts:

  • When I got to UIS, I realized that I had a unique advantage—most people who teach business don’t know anything about government or how it works, but I do. The first thing I did was get together with a guy I had worked with from the University of Nebraska to write a book. In 1985 we published the first management strategy book that brought in the role of government and its impact on business decisions—that’s where my work was. Following that, I did another book on small business in regulated economy in 1988; ten years later that book was given a national award for its contribution to political science. The year after that, with the same guy from my first book (the head of the management program at Louisiana State University), we began to put together the first textbook on the franchise industry.


  • National City distinguished professor in Banking and Finance.

Research interest:

  • The Small Business, Economic Development, Business Strategy, Entrepreneurship and Franchising

Learning philosophy:

I enjoy teaching, it is my first venue. I want to take whatever I know and bring it to our relationship. I want to facilitate your learning. I don’t see myself as a teacher; I see myself as a facilitator of those who want to learn skill in Finance, Marketing, Operations, Human Resources, as well as those who want to build conceptual range. Fundamentally, when you come here, you are a certain person. I want you to be different when you leave.I believe that you go to a school for arts and for habits. You go to school to subject yourself to criticism in graduated terms. You are also required to criticize others in graduated terms. You come here to develop yourself socially, mentally, and emotionally. In essence, you come here to learn about yourself through a particular field of study so that you will know what you know and you will know what you don’t know. That’s what I do in a class.

Community connections:

  • I’ve been in business, I’ve been in government, I’m back in education, I have some skill in writing, I’ve kept my focus on the small firm, and I’ve volunteered with over 200 small business firms that have asked for advice or assistance over time. I write for the State Journal-Register once a month on a business topic—I don’t think I am going to write any more books, it’s too arduous, but I will keep writing for the Journal if I am allowed to do so. I try to look at relevant topics, that’s where my passion is—to take what I know and to try to share it in an honest and responsible way with a little bit of fun.

Fall asleep in class…I dare you.

Best thing about UIS:

  • Besides, the typical stuff, UIS is very close to being corollary to a private school with public cost. You have generally smaller classes and a higher quality faculty than what you tend to find in the smaller private schools—I know because I’ve taught there and I’ve taught here and I’ve taught in the big research universities. You’ve got a good quality faculty here. The focus here is upon the student learning in the classroom, that’s number one. That’s the role of faculty here. That’s why I’ve been here for 29 years—because UIS has its priorities right.

Advice for prospective students:

  • First, identify your passion, what is really of strong interest to you, and follow it. That is more important that money, power, or position. Following your passion will bring you closer to happiness than anything else.
  • Second, choose an area of study that will be consistent with your passion whether that be music, art, computer science, business, or history, whatever it is that you enjoy, study in that field.
  • Third, whatever it is in that particular field, build skill. You need skill. Ever increase that skill so that you will have a competitive advantage over others. Don’t slide through school, it’ll hurt you later.
  • Fourth, broaden your mind, your conceptual frame of the world, society, the place you live, and your friends. Be picky of who you associate with ultimately. Go for the best, don’t bother with the rest.
  • Work, study, have fun, seek to know yourself. Learn about you. That’s perhaps the most important thing you can do at this time in your life. Struggle with that and it will pay off later.