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Development University of Illinois Springfield

William E. Winter: Leader, Volunteer, Advocate


Bill Winter, CEO Emeritus of the 7-Up Company and a longtime member of the University of Illinois Foundation Board of Directors, headed the volunteer component of the University’s first major campaign in the early 1980’s.

The University of Illinois Foundation recognized his many contributions with an award named in his honer: the William E. Winter Award for Outstanding Advocate Leadership.

The purpose of the award, now in its twentieth year, is to recognize individuals outside of the University structure who play active roles in securing private support for the University of Illinois.    


WILLIAM E. WINTER: A Brief Biography

Bill earned an A.B. in the general curriculum with a concentration in economics from UIUC in 1942. Bill is chairman emeritus and a consultant for the St. Louis, Missouri-based Seven Up Company, now a subsidiary of Cadbury Beverages, Inc.

He went to work for Seven Up in April 1946 and his career in the soft drink industry spanned 55 years. He retired in 1981. Bill has been a director for the First National Bank of St. Louis, the Centerre Bank of St. Louis, the Cardinal Ritter Institute, and the Bank Building and Equipment Corporation.      

Bill has been active in community and civic organizations in the St. Louis area for many years and has been a key volunteer on the national level for the Muscular Dystrophy Association.

Bill became a director of the U of I Foundation in 1984 and is currently a life director. In 1990 the Foundation established the William E. Winter Award for Outstanding Advocate Leadership in Bill’s honor.