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Career Development Center University of Illinois Springfield

Undergraduate Degree in Marketing

What Can You Do With An Undergraduate Degree in Marketing?

 Information and Options for Marketing


Marketing Related Skills

  • Oral & Written Communication
  • Determine Wants & Needs of Consumers
  • Analyze Information
  • Critical Thinking
  • Interpersonal Communication
  • Presentation & Public Speaking
  • Creativity
  • Understanding Group Dynamics
  • Market Research
  • Product Market Knowledge
  • Advertising & Branding
  • Social Media Savvy
  • Understanding Group Dynamics
  • Project Planning & Management
  • Persuasion & Ability to Influence Others
  • Meet Deadlines
  • Set & Meet Goals
  • Decision Making
  • Entrepreneurial Mind set
  • Innovative
  • Customer Focus
  • Meet Deadlines
  • Organization and Planning
  • Problem Solving
  • Self-Directed/Initiative
  • Research & Analysis

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Related Entry-Level Career Titles

  • Account Representative
  • Marketing Assistant or Coordinator
  • Marketing Sales Representative
  • Financial Services Sales Rep.
  • Service Salesperson
  • Public Relations Assistant
  • Manager (Product Sales, Advertising)
  • Manager (Brand, Public Relations)
  • Advertising Sales Agent
  • Corporate Salesperson
  • Market Research Analyst
  • Business Development Representative
  • Marketing Account Executive
  • Media Analyst
  • Customer Service Representative
  • Social Media Coordinator
  • Event Planning Associate
  • Digital Analyst
  • Project Manager
  • Book Publicist
  • Communications Manager
  • Web Marketer
  • Client Development Manager
  • Account Representative
  • Media Buyer
  • Merchandising Manager
  • Employment Agency Counselor
  • Financial Planner
  • Franchise Specialist
  • Fund-raiser
  • Product Analyst
  • Government Administrator
  • Circulation Manager
  • Grant Writer
  • Promotions Director
  • Commercial Artist
  • Insurance Agent
  • Consultant
  • Consumer Affairs Specialist
  • Internet Marketing Specialist
  • Sales Agent
  • Telecommunications Director
  • Television Shopping Channel Coordinator
  • Urban/Regional Planner

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Employers of Marketing Majors

  • Banks and Financial Groups
  • Consulting Agencies/Firms
  • Small Businesses
  • Educational Institutions
  • Product & Service Companies
  • Hospitality Industry
  • Real Estate Agencies
  • Retail Stores
  • Consumer Product Companies
  • Market Research Firms
  • Hospitals & Healthcare Agencies
  • Hotel & Resort Industry
  • Software/Technology Companies
  • Manufacturing Companies
  • For-Profit & Non-Profit Organizations
  • Pharmaceutical
  • Local, State, & Federal Government
  • Travel Agencies
  • Advertising & Public Relations Firms
  • Print & Electronic Media Outlets

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 Job Posting Sites

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Career Planning Links

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Professional Affiliations

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