Dr. Jorge Villegas
Associate Professor, Business Administration
Ph.D. University of Texas at Austin, 2002
BUS 312 – Principles of Marketing
BUS 430 – Topics in Marketing: Advertising
BUS 430 – Topics in Marketing: Consumer Behavior
Villegas, J., Rice, K.G., Choi, Ch., Ye, H.J., Anderson, D., M. Bigler, (2009). International Student Perspectives on Graduate Advising Relationships. Journal of Counseling Psychology, 56 (3). 376-391.
Villegas, J., Morris, J.D., Klahr, N.J., Shen, F., Wright, Pl, G. He Y. Liu, (2009) Mapping a Multi-Dimensional Emotion in Response to Television Commercials. Human Brain Mapping, 30 (3), 789-796.
Villegas, J., Dees, W., & Bennett, G. (2008). Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program. Sports Marketing Quarterly, 17, 79-89.
Villegas, J. & Jin, C. (2007) The Effect of the Placement of the Product in Film: Consumers’ Emotional Responses to Humorous Stimuli and Prior Brand Evaluation. Journal of Targeting, Measurement, and Analysis for Marketing, 15, 244-255.
Phone: (217) 206-7927
Office: UHB 4053