Dr. David O’Gorman
Professor Emeritus, Business Administration
Ph.D., University of Pittsburg
Dr. David O’Gorman is a former marketing research professional at Bristol-Myers and Marathon Oil Company, where he led the development of its first marketing information system. At UIS, he was a founding member of the Management Information Systems Department, and developed and taught MIS 531 Strategic Decision Support Systems for twenty years before focusing on organizational impediments to better strategic decisions. In Marketing, his focus is on applied consumer psychographics.
- BUS 381 – ECCE Business and Developing Countries,
- MGT 461 – Organizational Theory
O’Gorman, D. E. (2012). Military and Business Wargaming: A Redteaming Perspective. [Kindle e-book]. Available at the Amazon Kindle Bookstore http://www.amazon.com/Military-Business-Wargaming-Perspective-ebook/dp/B007RRI5SI
O’Gorman, D. E. (2008). Bridging the Gap Between Theory and Practice: The Role of Protocol Materials in Business Education for 2010 and Beyond. Journal of the North American Management Society, 2 (1), 3-10.
O’Gorman, D. E. (2005). Memes, Competitive Intelligence and Marketing: A Preliminary Framework. Journal of Competitive Intelligence Professionals, 3 (3), 29-43. (Reprinted in 2008 in Marketing Intelligence: Concepts and Cases, (pp. 72-94). Hyderabad, India: The Icfai University Press.)
O’Gorman, D. E. (2010). Gravesian Typologies: Gateway to Internet Neuromarketing. Proceedings of the 2010 Conference of the Society for the Advancement of Information Systems.
O’Gorman, D. E. (2007). Succeeding in the Global Environment. Proceedings of the 2007 Conference of the North American Management Society.
O’Gorman, D. E. (2007). The Fog of Marketing Wars: The Need for Assumption-Based Decisionmaking Processes. Proceedings of the 2007 Marketing Management Association Fall Educator’s Conference.
O’Gorman, D. E. (2005). Strategic Decisionmaking: Problems and Prospects. Proceedings of the 2005 Conference of the North American Management Society.
O’Gorman, D. E. (2004). Does the Presence of a Visiting VIP Adversely Affect Strategic Decisions? Proceedings of the 2004 Conference of the North American Management Society.
O’Gorman, D. E. (2003). Improving Strategic Decisions: Systems Dynamics vs. Assumption Surfacing and Testing. Proceedings of the 2003 Conference of the Society for the Advancement of Information Systems.
O’Gorman, D. E., Maffette, G., & Kwon, O. (2002). Complex Adaptive Systems Design for Lean Manufacturing. Proceedings of the 2005 Conference of the Academy of Information and Management Sciences.
O’Gorman, D. E. (2001). A Knowledge Creation Approach to Strategic Decision Support Systems. Proceedings of the 2001 Conference of the American Society of Business and Behavioral Sciences.
Phone: (314) 406-4113 (8 a.m to 10 p.m daily including weekends)
Office: UHB 4056
Phone: (314) 406-4113 (8 a.m. to 10 p.m. daily including weekends)
Office: UHB 4056