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University of Illinois Springfield

Department of Business Administration University of Illinois Springfield

UIS Homepage

Dr. Jorge Villegas

BUS Program chair
Associate Professor, Business Administration
Ph.D., University of Texas at Austin

Recent Courses:

  • BUS 312 – Principles of Marketing,
  • BUS 412 – Advertising
  • BUS 411 – Consumer Behavior

Recent Articles:

  • Villegas, Jorge, Matyas, Corene, Srinivasan, Sivaramakrishnan, Cahyanto, Ignatius, Thapa, Brij, and Pennington-Gray, Lori (in print) “Cognitive and affective responses of Florida U.S. tourists after exposure to hurricane warning messages,” Natural Hazards. (DOI) 10.1007/s11069-012-0119-3
  • Lemanski, Jennifer and Jorge Villegas (Accepted for publication), “Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement,” Health Marketing Quarterly.
  • Valdez, Carlos, Jorge Villegas, and Evan Gallagher (2011), “Marketing’s Influence as an Antecedent of Differences of Sales-Marketing Thought Worlds in Mexican Companies,” International Business: Research, Teaching and Practice, 5(2), 48-59.
  • Matyas, Corene, Srinivasan, Sivaramakrishnan, Cahyanto, Ignatius, Thapa, Brij, Pennington-Gray, Lori, and Villegas, Jorge (2011), “Risk Perception and Evacuation Decisions of Florida Tourists Under Hurricane Threats: A Stated Preference Analysis,” Natural Hazards, (59), 871–890.
  • Jung, Wan Seop and Jorge Villegas (2011), “The Effects of Message Framing, Involvement, and Nicotine Dependence on Anti-Smoking Public Service Announcements,” Health Marketing Quarterly, 28 (3), 219-231.
  • Villegas, Jorge, Jennifer Lemanski, and Carlos Valdez (2010), “Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials,” Journal of International Consumer Marketing, 22 (4), 327-346.

Phone: (217) 206-7927
Office: UHB-4053