Dr. Shipra Gupta
Assistant Professor, Business Administration
Ph.D., University of Nebraska-Lincoln
- MKT 430/BUS 430 – International Marketing
- MKT 432 – Research Methods for Marketing
- MKT 430/BUS 430 – Retailing and Merchandising
Dr. Gupa’s research best aligns with the scholarship of discovery, as her research focuses broadly on the development of new knowledge within the areas of consumer behavior, sustainable consumption, and retail management. There are two main research streams that her work focuses on (a) understanding psychological behavior of consumers under the conditions of scarcity and (b) examining issues of sustainability, specifically in the fashion industry.
PUBLICATIONS AND BOOK CHAPTER
Cho, E., S. Gupta, and Y. K. Kim (2015), “Style Consumption: Its Drivers and Role in Sustainable Apparel Consumption,” International Journal of Consumer Studies
Gupta, S. and J. W. Gentry (2015), “Evaluating Fast Fashion: Examining its Micro and the Macro Perspective,” Retail 4.0: Retailing in the New Millennium
Gupta, S. and N. J. Miller (2009), “U.S. Consumers’ Perceptions to Garments Culturally Inspired by Indonesia,” Journal of Global Fashion Marketing, 1(2), 80-88
Gupta, S. (2012), “The Psychological Effects of Perceived Scarcity in the Retail Setting and its Impact on Consumers’ Buying Behavior,” Dr. Robert Mittelstaedt Doctoral Symposium, Vol. 21.
Phone: (217) 206-7926
Office: UHB – 4048