BBA Requirements catalogs 13-14 thru 15-16:

Dr. Jorge Villegas, Marketing

Dr. Jorge Villegas, Marketing

(also see link below)

The BBA has three options for study:

Bachelor in Business Administration - Comprehensive
Bachelor in Business Administration – Management Concentration
Bachelor in Business Administration – Marketing Concentration

All three options have the same requirements for the Foundation, College Core and Engaged Citizen Common Experience (ECCE). The difference is under  major coursework in required courses and elective options. Please see BBA Major Requirements below for more information.


Foundation courses in accountancy, economics, statistics, advanced math, and behavioral science are required. A minimum grade of C- is acceptable in the foundation courses, and an overall Foundation GPA of 2.0 is required.

College Core* (21 Hours)

MGT 310 Managing Organizational Behavior

MIS 352 Principles of MIS

BUS 302 Principles of Financial Management

BUS 312 Principles of Marketing

BUS 322 Principles of Operations Management

BUS 331 Business and Society

MGT 488 Strategic Management: The Capstone

*2.0 average required in core, C- minimum grade allowed except MGT 488 which requires a minimum grade of C.

BBA Major Requirements  – Comprehensive (15 hours)

Upper Division Business (BUS) Course 3 hours
Upper Division Management (MGT) Course 3 hours
Upper Division Marketing (MKT) Course 3 hours
Upper Division CBM course** 6 hours
** e.g., ACC, BUS, ECO, MGT, MKT, and MIS

BBA Major Requirements – Management Concentration (15 hours)

At least one course from the following:
MGT 461   Organization Theory 3 hours
MGT 485   International Management 3 hours

Two courses from the following:
MGT 422   Negotiation 3 hours
MGT 431   Human Resource Management 3 hours
MGT 461   Organization Theory 3 hours
MGT 474   Leadership and Motivation 3 hours
MGT 485   International Management 3 hours

One upper division (300-400) MGT course 3 hours
Upper division (300-400) CBM course** 3 hours
** e.g., ACC, BUS, ECO, MGT, MKT and MIS

BBA Major Requirements – Marketing Concentrations (15 hours)

MKT 431   Consumer Behavior 3 hours
MKT 432   Research Methods for Marketing 3 hours

Two courses from the following:
MKT 430   Topics in Marketing 3 hours
MKT 433   Introduction to Marketing Management 3 hours
MKT 434   Brand Management 3 hours
MKT 435   Sales and Sales Management 3 hours
MKT 436   Marketing Promotions 3 hours
MKT 437   Advertising 3 hours
or other approved MKT elective 3 hours

Upper division CBM course work** 3 hours
** e.g., ACC, BUS, ECO, MGT, MKT and MIS

Engaged Citizen Common Experience (10 hours)

Minimum requirement of 3 hour internship to fulfill ECCE Engagement. More information about internships  Internship handout 2015

Minimum Graduation Requirement (120 hours)

120 hours is the minimum required for an undergraduate degree with at least 48 hours of upper division coursework and 54 hours completed at a 4 year university.